Measuring Effective Social Media Marketing
Social media is a powerful way to connect with customers, but just posting content isn’t enough. Your strategy and following the breadcrumbs of metrics matters. It’s essential to check if your efforts are truly helping you reach people and promote your business effectively. By analyzing metrics like engagement, reach, and impressions, you can see what’s working and where you might need to make adjustments in your strategy.
Tracking the impact of your social media also helps you understand what’s driving real value. When you know which platforms and types of content resonate with your audience, you can focus resources on the strategies that actually benefit your bottom line.
Staying adaptable is key in today’s fast-paced digital world. By learning which posts perform well, you can keep refining your approach to stay relevant, competitive, and connected to your audience. Not every platform is for everyone and using 10+ hashtags is not a strategy.
What Metrics to Monitor Your Efforts:
Reach
Share of Brand Voice
Engagement Metrics
Conversion Metrics
Monitoring these will help you discover the number of people viewing your content, engaging with it, and whether your audience is growing. By keeping track of these metrics, you can gauge the effectiveness of your social media efforts.
Keep in mind that not every post will get high reach and depending on holidays/national/local events––your reach may ebb and flow. To have a good measure of your metrics, view a comprehensive report every 90 days. Improving your campaigns based on your metric findings, is crucial to the growth of your business.
Why Social Media Matters
Facebook is the most-used platform by marketers worldwide (89%). Instagram sits in second place (80%).
56.1% of internet users purchase a product online at least once a week.
51.2% of people research brands online before making a purchase.
Web traffic is among the top two most-common measurements of success for content marketing strategies. (HubSpot State of Marketing Report, 2024) (Source: https://www.hubspot.com/marketing-statistics)
The biggest online purchase drivers across all ages are free shipping, coupons and discounts, or an easy return policy.
Social media ads account for 28.8% of all digital advertising spend.
The average person uses 6.7 different social networks per month.
Need help with your strategy or would like a social media audit to get your business back on track?
